Motorola Europe

Project Overview

Managing a direct-to-consumer channel for a global tech giant requires more than just a storefront; it demands a scalable commerce engine. I led the frontend development and backend service integration for Motorola's European Store, a unified platform serving 30 distinct markets. The objective was to create a high-performance shopping experience that balances the brand's visual storytelling with the rigid logistical requirements of selling electronics across borders.

Complex Commerce & Backend Logic

Unlike standard retail sites, selling smartphones involves complex post-sale services and dynamic pricing models. I engineered custom Node.js middlewares on VTEX IO to handle these specific business rules:

1. MotoCare (Warranty Intelligence)

   I developed the integration for MotoCare, Motorola's extended warranty service. This wasn't a simple \"add-to-cart\" product.

   The Challenge: The system needed to verify if a specific device (SKU) was eligible for coverage and check if the warranty window was still open for that user.

   The Solution: I built a backend service that intercepts the user's session, validates the device data in real-time against the MotoCare API, and dynamically injects the correct warranty options into the checkout flow.

2. Dynamic Trade-In Engine

   To incentivize device upgrades, we implemented a robust Trade-In system.

   The Logic: This feature allows users to exchange their old devices for credit. I implemented the frontend logic to capture the old device's condition and model, which communicates with the pricing engine to calculate a real-time discount. This discount is then applied programmatically to the cart, reducing the checkout friction significantly.

Visual Storytelling & Product Discovery

A key requirement was to merge \"Marketing\" and \"Sales.\" We moved away from dry product lists to create immersive Product Detail Pages (PDPs) and Landing Pages.

Flagship Showcases:

For launches like the Edge Family, I built rich, component-based layouts that break down complex technical specs (cameras, processors, display refresh rates) into digestible, interactive visual narratives.

Seamless Conversion:

These high-impact pages were integrated directly into the commerce flow, allowing users to move from \"learning\" to \"buying\" without ever leaving the immersive environment.

The Impact

The platform successfully unified 30 fragmented markets into a single, maintainable codebase using React and TypeScript, ensuring that a feature deployed for the UK could be instantly rolled out to Germany or Italy, ensuring brand consistency at a continental scale.